The Neighbourhood

Who is The Neighbourhood?

The Neighbourhood is the five memebered, American alternative, indie, pop-rock band formed in California and founded in 2011. The NBHD has over 32 million monthly Spotify listeners and is most well known for their 2013 hit, “Sweater Weather.”

Okay, Rebrand Time..

Album Focus: “It’s Hard To Imagine The Neighbourhood Ever Changing”

Problem: current branding is not cohesive from the past and in the present, leaving their brand identity and representation…questionable.

Solution: capture The Neighbourhood in a cohesive way that showcases their edgy, alternative, and indie styles collectively, rather than individually.

Logo Redesign

Current logo, as a house, doesn’t align with the meaning of their band title. There is also confusion in what their primary logo is because of all of the variations.

The redesign is inspired by street signage.

Album Redesign

OLD

NEW

Mockups + Website Redesign